Give your take. The INSTAX MINI 40 is pumped with attitude for today’s new generation of image makers and shot takers. Combining ‘fast to action’ features with classic design cues, it’ll keep you one shot ahead of the rest. After all, when it comes to making your mark, slowing down isn’t an option. So, forget about lens switching. The INSTAX MINI 40 is ready to hit the streets running thanks to the built-in selfie lens. Fire up the lens with an extra click, line yourself up in the mirror and capture your style in a one of a kind selfie. All without missing a beat, or an iconic image. Then there’s the power of automatic exposure – auto shutter speed and auto brightness. This camera automatically calculates the brightness of the environment you’re in to maximize picture quality. All this packaged up in a timeless and epic silhouette, because these fast and functional controls deserve a serious style statement. We’ve even edged the design with premium silver accents, and added a deluxe black texture that is sensational to touch. We’ve truly gone all out to propel the INSTAX MINI 40 into a league of its own. And if you join forces with the INSTAX MINI 40, you’ll be firing up stunning, high quality credit card-sized images with accurate colour and sharpness this season, and beyond.